the blog

Our guides and articles

Water resistance: ATM, bar, meters and tips

Think your waterproof watch can handle anything? Beware: water remains the number one enemy of watch mechanisms, and the figures displayed (ATM, BAR, meters) only tell part of the story. ...

Changing your watch strap: easier than it looks!

Is your watch starting to show signs of wear? Don’t panic: changing the bracelet is one of the easiest ways to give it a new lease of life, both aesthetically ...

Swiss watch kits: craftsmanship & customization

What if your next Swiss watch was born from your own hands? Between standardized models and prohibitive prices, watch enthusiasts are looking for an alternative that combines authenticity and personal ...

Setting your watch correctly – it’s not that complicated!

Did you know that incorrect handling of the crown can cause irreparable damage to the movement of your watch? Between the delicate setting of the date, the synchronization of the ...

Choosing your watch: Sport, Chic or Utility

With so many choices available, choosing the right watch for your needs can be a complex process. Find out how to identify the ideal type of watch for your style, ...

Tradition and Innovation in DIY Watchmaking

Swiss watchmaking is much more than an industry; it’s a true art that combines tradition, precision and innovation. For centuries, Swiss watchmakers have been renowned for their technical mastery and ...